What are Mobile Apps?
An app is the shortened form of application software. Mobile apps
are computer programs that are specifically designed by the mobile apps designers to run on mobiles – especially smartphones and tablets.Most of the web design company in Dubai offers the services to design the mobile apps. Most of these phones come with apps, which are pre-installed, such as an email client, a web browser, mapping program, apps for online shopping, and the list goes on.
While some apps are pre installed, others like the Apple App Store,Amazon App Store, Blackberry App world, Google Play, Nokia Store, Microsoft Windows Phone Store, Samsung App, etc. are accessible using application distribution platforms. The owner of the mobile operating system operates these apps. Again, there are apps that can be downloaded free, while there are others that have to be bought.
Popularity of Apps
The popularity of mobile apps can be understood from the fact that in 2010, the American Dialect Society recorded the word ‘app’ as ‘the word of the year.’ We have all become slaves to our mobile apps, and are dependent on apps using them right from the morning alarm to reading the news, social networking, watching videos, checking train timings, the weather and what not.
The Influence of Mobile Apps
Apps have a tremendous influence on the business world, and mobile apps designers have come up with functionalities like file sharing and synchronization, 3D scanners, voice transcription and note taking.Smartphones have opened doors to people, where the interaction of the customer with the business and vice versa has become possible. Business apps can take advantage of the fact that people are always busy with their mobiles – whether they are waiting for the bus to commute, or sitting and relaxing, and reach out to them during these times. Some business apps also allow the general public to become sellers themselves by helping the non-business people to dispose off goods.
Business apps help to increase its visibility to customers and contribute to connect with them. They build relationships and loyalty, and thereby reinforce the brand, which they are representing. The customers, on the other hand, have easy access to the inventory that has been presented through the app. With a single touch, they have all the information that they require about the company including contact details and location. They can be constantly informed about any special event, any discounts offered, and a special sale.Customers can avail one-to-one chat for any clarification. They can be automatically reminded of their appointment schedules or servicing date.
Why do we Need Mobile Apps – Inference
The greatest advertisers one can have is to have personal apps. In a nutshell, mobile apps give you the advantage of earning money by reaching out to customers, both old and new, and showcasing your products and your services.Having one’s mobile app to catch the attention of customers, lure them and tempt them into buying is the best business decision that one can take to maximize sales and increase profitability.
The designing of the app should be left to Mobile apps designers, who design apps that target the right user, is
usable, includes an easy to use interface, and gives easy accessibility.